The image of the campaign aims to promote the excitement of the runners.
From the slight anxiety that surrounds the athlete in the moments previous to the test, feeling the adrenaline to run in the veins in the moment of initial concentration, making sure that it is ready for the race.
The luminosity guarantees the focus on the athlete, joining the anonymous to the professional, and stimulates the satisfaction that intends to transmit with the experience RUNCAMBRA.

The integrated global campaign was signed by ABE.