Acclaimed director João Almeida recently released a remake of the famous "Leitão da Estrela". With a rating of 10/10 on IMDB the critique has come out of "theatres" full.

We are referring, of course, to the motto of the new campaign from "O Almeida dos Leitões". The brand's multi-brand activation contemplated large and small format prints with billboards and mupis and actions in events with roleplaying in the distribution of flyers.