ABE was the agency selected to define the campaign supports for the Webercolor Evolution and Weberepox Easy products. The challenge was to communicate the products at Leroy Merlin, orienting the communication to the B2B (Construction and Remodeling Companies) and DIY (Do It Yourself) markets. The design of the supports followed the institutional rules of the brand, but the signature creativity was disruptive in relation to the previous themes.