The project consisted in the construction of a new brand image and in the definition of the promoting value and reputation bases, not only in relation to brand equity and share of mind, but also in terms of notoriety. The branding project began with the development of the brand identity, DNA, positioning and visual identity and continued with the media and communication platforms. The new division of Wuhan - Mould Base Division - has at its core a platform configuration and acquisition of standard mould bases. The definition of the digital signature yourmould.com takes the preponderance of the brand coupled to the webshop, emerging so a new institutional platform. The Participation in the Euromold fair was preceded by the publication of promotional banners in the coherent journals of the specialty and consistent with the stand we presented at the event. It was also developed a printed catalog integrated with the portal as a commercial tool (in web and mobile versions).