ABE was the agency selected for the development of Saint Gobain's Trade Marketing plan in Portugal, covering, among other brands, Weber.

The normalization of the decoration of the points of sale on their most varied supports, as well as their variation according to the typology of the point of sale was the background work that will accompany all the communication of the brand in 2021.

The copy of the campaigns was also developed by ABE and will have adaptations depending on the location of the points of sale. Here is the example of the campaign for the Leroy Merlin.