The project of repositioning the company Valpec, consisted in the creation of a coherent communication, targeting two different markets: B2B and B2C or DIY. The tradition, historical heritage of the brand, the strength and diversity of the products, were values reproduced in several parts of the communication: Indoor: the signature "Se há, nós temos" (If exists, we have it), iconography divided by services "animais - bricolage - casa - jardim - agricultura" (animals - bricolage - home - garden - farming), stationary, Valpec's timeline, animation roleplay, point of sale signs: Pendulum, General, promotions and danger; Outdoor: design of a backlight sign, shop window dressing, car decoration, signposts, outdoors, press release and radio spot.