Tubais Moto is a brand strongly oriented towards the product but with a differentiating factor in the customer service. The production of its visual identity was based on an iconographic and typographic design. The combination of the typography of the brand name and the graphic elements that identify it are harmonized. Graphically, the basis is the stylization of the acronyms T and M on a shield that represents the security that the brand guarantees. The chromatic palette is based on the emotion and passion of the red tones. The brand signs “Quality is our thing”.