The project to create the architecture of the Ti Justina brand came to us as an additional challenge, as it was about communicating a brand associated with tourism in a panorama with all the contingencies associated with Covid19. It started with the creation of a visual identity where its DNA of environmental responsibility with values of proximity was present. The conception was centered around the experience promoted by the character Ti Justina, who once left the values of hospitality inculcated. A website with an integrated reservation system was developed to provide, in the online domain, the same welcoming experience that is provided offline.