ABE was the agency selected by Three Land Brand for the development of its online store and launch campaign, from the photoshoot to the creation of the persona on social media and its respective contents. The entire motto of communication is based on the hashtag #threegenerationscommitment, which is supported by the idea of intergenerational commitment. It starts with your actions, which will become values for your children and a true legacy for your children's children. An eco-conscious brand with concerns about fair trade that wants to create a movement with its Vitamin Zero shoe.