The main objective of the proposed challenge was to bring the Hotel Solar das Laranjeiras closer to its customers, streamlining communication, automating the reservation processes and interconnecting with other media that constitute references, namely Booking. The development of a reserved area integrated with the ERP facilitated the management procedures. Utilizing the best responsive practices the website is accessible through any desktop or mobile device, benefiting from excellent usability.

The digital strategy was complemented with an interactive print support with the website via QR code.