With a unique focus on the shoes, the new Fall&Winter collection of 2012/2013 was passed to the catalog, website and facebook through a photoshoot in using the furniture of munna. All to point out what everyone already knew: it all comes down to the shoe.

Aiming to boost the brand awareness, and lead to an increase in its online reach with an increase of followers on its facebook page, there was a giveaway in partnership with the Style It Up blog. The motto was "Do you want to be the cat these boots? "