In Vale de Cambra running is a passion. This was the motto for the branding strategy undertaken for the 3rd Mini Marathon de Vale de Cambra. The Town Council invites the population to run: Run Cambra. And because it is meant for different publics it was signed with the claim: Our race. Your pace.

The communication strategy as well as the supports used for the promotion of the event were designed by ABE under a tight budget. We were very honored to take part at one event that reached historical participation. Perhaps this is the start of a regional lovebrand.