"Meet me at the green" was the motto of Rugui's Spring & Summer 2018 collection.

Irreverence and joviality are the attributes that the brand recovers and that constitute themselves as aggregators of the product.

For the fashionable woman but who likes to challenge the rules keeping in mind the latest fashion trends.

Sporty, comfortable and sophisticated are the new proposals whose branding and all communication media, outdoor, digital and POS (point of sale), were in charge of ABE.