ABE was the responsible agency for the new visual identity of PNEUBOX. This Visual ID had in its genesis the design of communication routes, in a clear allusion to the company's area of activity, which intersect and generate, in a stylized way, the lettering "p" and "b". The inner section of the black object has a “p” in its center, standing for PNEUBOX. The selection of the chromatic palette is based on the values of solidity and consistency given by pantone black C with a trace of emotion in the activity given by pantone red32C. The choice of a non-serif font with some expression in the thickness intends to reinforce the desired positioning for the brand, which is also pointed out by the chromatic selection