Novirmansil's design of the graphic identity resulted from the collection and systematization of the brand DNA that was not reflected in its old pieces of communication. The Focus Group made it possible to normalize the values of differentiation and to define a new graphic line more adjusted to the current reality of the brand. The new position clearly expressed in the new claim "Experts in Efficiency" mirrors the strategic vision of the brand. A new iconography was developed for the different areas of activity. The project culminated in the production of a new institutional website.