Nelson Gonçalves Photography is a new insignia dedicated exclusively to wedding photography. In his value proposition, it assumes that marriage should be captured in a unique and special way as all great love stories.
The definition of brand positioning underlying the communication strategy established the creation of an unique and exclusive image that should enhance author photography with all coherent and consistent digital and printed media.
All branding procedures strictly obeyed the ultimate goal that was in a short period of time to conquer the entire market.