J.Reinaldo works up each shoe as a single piece, always looking for harmony, beauty, quality and comfort that unites the shoe and the customer in one. The brand has its genesis in a classic inspiration and the recent repositioning sought to make it trendiest and directed to a cosmopolitan and fashion-forward audience, demanding in the design and quality of the materials.

This approach intended to bring the brand to a younger public, recovering classical models but presenting them with a contemporary reinterpretation.

To the rebranding was added up a communication plan, launching the brand with new strength to the market and starting a new stage of confidence with the customers through a promotion, communication and public relations strategy.

With this campaign, J.Reinaldo wants to leave as unequivocal message that "more than a new pair of shoes, J.Reinaldo defines a lifestyle".