APCAR has a strong social responsability component in its DNA. 

This year's summer campaign established a partnership between the brand and the Associação Valecambrense de Pais e Amigos do Cidadão Deficiente. 

The message was reflected in different media, from a billboard to roll-ups on stands, stickers stuck on vehicles and culminating in a video by the company's director. 

Campaigns with a social component are always challenging, but also very rewarding.