The conception of imagery for Farmácia Matos resulted from the challenge posed to ABE to translate in the communication media of the brand its true DNA and respective attributes intrinsic to an organization with decades of existence.

The proximity to the community emerges as a central element of a grouping of services that begin from the prenatal and accompany the client throughout the course of his life. The design of a clean, immediate image and easy interpretation was, therefore, the final objective of all the pieces produced.

The signature "commitment to your health" reinforces the positioning of the brand.