Fundação Luíz Bernardo de Almeida was established in 1957, contributing to local development and protection of vulnerable social groups, promoting the quality of services and the satisfaction of all customers.

The development of the visual identity arose from the need to revitalize the image of FLBA. In consultation with the crucial stake holders, two central points were defined for the new brand image: the man (LBA) and the people to whom he left his legacy.

The project also included a study of usability, layout definition and programming of the new web platform. The graphic design considered previous in-depth preliminary study of the target audience for this support communication.

It was also created a Corporative TV of the Fundação Luíz Bernardo de Almeida to enable the dissemination of information in a more dynamic and intuitive manner, transmitting an image of innovation and modernity.