The EDGE FW21.22 campaign was designed for Exé and aims to communicate the new collection with a bolder stance.

The selection of a place where the contrast between the modern harmonizes with the old intends to enhance the shoe and give the woman who buys Exé a glimpse of potential coordinates in the brand's universe.

A making of video, sixteen microclips for social networks and the respective campaign and product photos for the online store were also done.