Crushers wants to be perceived as a contemporary, trendy brand with ecological concerns and vegan roots. The products developed by the brand are inspired by the latest market trends. They use eco-friendly features to reduce its footprint and work closely with their suppliers to ensure that they share a common vision.
This project consisted in the conception of the brand DNA and all communication pieces. The effort to reposition the brand for the new season comes with the concept Global Coolness, the new root of all communication media.