The campaign developed for the City Council of Vale de Cambra had the challenge of humanizing the general population's perception of inter-municipal veterinary health. The selection of members of relevant local institutions to participate in the campaign, in addition to credibility, was intended to bring some emotion to the topic. Images were then designed for social networks and we also produced three MUPI's that refer to the campaign video. The slogan we created is a call to action: “Abandoning is not an option. Sterilizing is the solution.”