The proposed challenge was the design of the visual identity of the brand CHTC. Assuming a distinct positioning, the creation of the brand imagery was based on its core activity - the equestrian center - coordinating elements of its architectural framework with the representation of a valley between the equestrian figure and the symbol "H". The forms were refined in order not to underestimate the therapeutic communication.
The color selection respects this vector positioning.
Its online presence aims to bring users to the physical space and the website is the main digital channel of communication of the brand.
Using all the best responsive practices, users can now access the website from any desktop or mobile device.