The outline plan for the remodeling in the Britannia Club, consisted in an architectural design and image consulting in order to make the space more attractive, combining a modern design with an irreverent style. The intervention focused mainly on the reuse of materials, with the primary goal of creating a different environment with shades of yellow, brown and gray. All this resulted in a pleasant environment for the customer to enjoy the best of the services that the Britannia Club has to offer. Other work within the graphical representation of the mark were also carried out.

Britannia Club intends to provide a pleasant environment, so that their customers can fully enjoy its services. This branding project consists in the development of the point of sale in all its aspects so that the customer experience is memorable in its mind stimulating the recall of the Britannia brand. This repositioning was based in the enhancement of the DNA communication particularly with the visual restyling, architecture remodeling of the space and all printed media.