Agência Coutinho is a travel agency that has a strong growth policy based on the constant concern of modernization gracing the service and differentiating itself from the competition by the quality of care.

The challenge was the creation of the intangible and complex system of graphical representation and visual brand identity. The goal was to position the brand in the market and bond with the consumers. This strategic process started from within the institution, taking managers and employees as points of contact between the company and the customer.