ABF-97 FALL.WINTER 24.25
With the aim of repositioning the ABF-97 brand, we designed the FALL.WINTER 24.25 campaign to communicate the new collection in a bold way and introduced the story of Little Red Riding Hood into the brand's storytelling, which was rewritten with an irreverent woman in a more urban forest.
A campaign video, twenty-four microclips for social media and the respective campaign and product photos for the online store were created.
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