In the year in which Fundação Luiz Bernardo de Almeida celebrates its 60th anniversary, ABE developed the iconography of this celebration as well as the campaign image that seeks to reflect the intergenerational harmony present in the different values of the institution.

Strategically, two new supports have been developed that replicate the diversification and modernization of FLBA. On one hand, the edition of a book that ends in itself the course of the meritorious founder and that has in his graphic design the presence of his thought outside the box and the golden trait symbolizing his way.

On the other hand, the creation of a brand of wine that was also developed contemplating two labels and the respective packaging.

The culmination of the project took place with the event of celebration of 60 years of existence and presentation of the respective media.