The digital activation of the recent brand 1859 - O Legado was a project that we embraced in order to be able to grant an institution with multiple valencies, FLBA, some elasticity in its communication. Trying not to damage the social character of the institution, we chose to develop the proper naming procedures including some cross-selling properly contextualized in the media of communication. The production of website, mobile website and an online ordering system were part of the tools created and will be customer contact points.