#STRATEGY

Developing a marketing strategy implies a long-term approach to your company's objectives and aims to achieve a sustainable competitive advantage over the market.

Strategic planning involves an analysis of the company's initial strategic situation before formulating, evaluating and selecting the market-oriented competitive position that contributes to the company's marketing goals and objectives.

Likewise, but with less scope in the elements under study, communication plans are conceived using tools such as notoriety studies and focus groups for brand management and the respective constitution of all copywriting for the product or service.